{"id":1959,"date":"2022-04-06T14:01:45","date_gmt":"2022-04-06T14:01:45","guid":{"rendered":"https:\/\/vidata.io\/blog\/replay-talk-customize-to-better-engage-like-cnp-assurances\/"},"modified":"2022-04-06T14:01:47","modified_gmt":"2022-04-06T14:01:47","slug":"replay-talk-customize-to-better-engage-like-cnp-assurances","status":"publish","type":"blog","link":"https:\/\/vidata.io\/en\/blog\/replay-talk-customize-to-better-engage-like-cnp-assurances\/","title":{"rendered":"[Replay Talk] Customize to better engage like CNP Assurances"},"content":{"rendered":"\n<p>If the video has established itself as the flagship format of social networks, <strong>The video is also increasingly popular with companies in the context of their customer relationship.<\/strong> This is for example the case of CNP Assurances and its commercial network Ametis which, from 2019, worked with Vidata to offer various personalized videos to its customers.<\/p>\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Personalised video is a great way to demonstrate pedagogy, even more when it is based on data to meet the needs of the customer. A situation all the more true in the world of banking and insurance, which offers quite complex products.<\/p><cite>Alex Chinon, CEO (Vidata)<\/cite><\/blockquote>\n\n<p>The experiment begins in 2019 and initially aims to encourage customers to activate their online space. To do this, CNP Assurances has created a <strong>e-mailing campaign, sent to nearly 21,000 of its customers, including a first personalized video. <\/strong><em>&#8220;10% of customers who opened this e-mail clicked on the video. Among them, 84% watched this video in its entirety. Even better: half of the people who finished watching the video then created their personal space&#8221;<\/em>, says Herv\u00e9 Valentin, Marketing Manager of CNP Assurances. Secondly, <strong>CNP Assurances is deploying a call platform, in addition to the e-mailing campaign, responsible for contacting customers who have not activated their customer spaces.<\/strong> A device that is all the more important to reach seniors, who are less digitized than other types of customers. The results are clear:<\/p>\n\n<ul class=\"wp-block-list\"><li>53% argued contact rate.<\/li><li>60% activation of the personal space following a reasoned contact<\/li><li>20% refusal of activation, of which 10% due to the fact that people had already activated their personal space<\/li><\/ul>\n\n<p>Dans <a href=\"https:\/\/app.livestorm.co\/hub-institute-1\/hubtalk-banque-assurance-nouveaux-business-modeles?type=detailed\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">le replay vid\u00e9o de ce HUBTALK<\/a>, Herv\u00e9 Valentin et Alex Chinon \u00e9voquent la mani\u00e8re dont CNP Assurances a su installer les vid\u00e9os personnalis\u00e9s comme un \u00e9l\u00e9ment indispensable de ses parcours d&#8217;engagement client.<\/p>\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>In the video replay of this HUBTALK, Herv\u00e9 Valentin and Alex Chinon discuss how CNP Assurances was able to install personalized videos as an essential part of its customer engagement journey.<\/p><cite>Herv\u00e9 Valentin, Marketing Manager (Am\u00e9tis CNP Assurances)<\/cite><\/blockquote>\n\n<p>Here is the first part of the talk:<\/p>\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Replay Hubtalk Bancassurance : CNP Assurances x Vidata\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/ni6Rb85jbfo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n<p><strong>To see the replay for free in its entirety, download it by clicking below!<\/strong><\/p>\n","protected":false},"featured_media":1916,"template":"","class_list":["post-1959","blog","type-blog","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.8 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>[Replay Talk] Customize to better engage like CNP Assurances - Vidata<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vidata.io\/en\/blog\/replay-talk-customize-to-better-engage-like-cnp-assurances\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[Replay Talk] Customize to better engage like CNP Assurances\" \/>\n<meta property=\"og:description\" content=\"If the video has established itself as the flagship format of social networks, The video is also increasingly popular with companies in the context of their customer relationship. This is for example the case of CNP Assurances and its commercial network Ametis which, from 2019, worked with Vidata to offer various personalized videos to its [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/vidata.io\/en\/blog\/replay-talk-customize-to-better-engage-like-cnp-assurances\/\" \/>\n<meta property=\"og:site_name\" content=\"Vidata\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/fr-fr.facebook.com\/MySuperSouvenir\/\" \/>\n<meta property=\"article:modified_time\" content=\"2022-04-06T14:01:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/vidata.io\/wp-content\/uploads\/2022\/03\/Replay-Talk-Personnalisez-pour-mieux-engager-comme-CNP-Assurances.png\" \/>\n\t<meta property=\"og:image:width\" content=\"803\" \/>\n\t<meta property=\"og:image:height\" content=\"408\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@vidata_io\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/vidata.io\\\/en\\\/blog\\\/replay-talk-customize-to-better-engage-like-cnp-assurances\\\/\",\"url\":\"https:\\\/\\\/vidata.io\\\/en\\\/blog\\\/replay-talk-customize-to-better-engage-like-cnp-assurances\\\/\",\"name\":\"[Replay Talk] Customize to better engage like CNP Assurances - Vidata\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/vidata.io\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/vidata.io\\\/en\\\/blog\\\/replay-talk-customize-to-better-engage-like-cnp-assurances\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/vidata.io\\\/en\\\/blog\\\/replay-talk-customize-to-better-engage-like-cnp-assurances\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/vidata.io\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/Replay-Talk-Personnalisez-pour-mieux-engager-comme-CNP-Assurances.png\",\"datePublished\":\"2022-04-06T14:01:45+00:00\",\"dateModified\":\"2022-04-06T14:01:47+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/vidata.io\\\/en\\\/blog\\\/replay-talk-customize-to-better-engage-like-cnp-assurances\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/vidata.io\\\/en\\\/blog\\\/replay-talk-customize-to-better-engage-like-cnp-assurances\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/vidata.io\\\/en\\\/blog\\\/replay-talk-customize-to-better-engage-like-cnp-assurances\\\/#primaryimage\",\"url\":\"https:\\\/\\\/vidata.io\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/Replay-Talk-Personnalisez-pour-mieux-engager-comme-CNP-Assurances.png\",\"contentUrl\":\"https:\\\/\\\/vidata.io\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/Replay-Talk-Personnalisez-pour-mieux-engager-comme-CNP-Assurances.png\",\"width\":803,\"height\":408,\"caption\":\"Personnalisez pour mieux engager\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/vidata.io\\\/en\\\/blog\\\/replay-talk-customize-to-better-engage-like-cnp-assurances\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/vidata.io\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"[Replay Talk] Customize to better engage like CNP Assurances\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/vidata.io\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/vidata.io\\\/en\\\/\",\"name\":\"Vidata\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/vidata.io\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/vidata.io\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/vidata.io\\\/en\\\/#organization\",\"name\":\"VIDATA\",\"url\":\"https:\\\/\\\/vidata.io\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/vidata.io\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/vidata.io\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo-vidata.png\",\"contentUrl\":\"https:\\\/\\\/vidata.io\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo-vidata.png\",\"width\":1200,\"height\":630,\"caption\":\"VIDATA\"},\"image\":{\"@id\":\"https:\\\/\\\/vidata.io\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/fr-fr.facebook.com\\\/MySuperSouvenir\\\/\",\"https:\\\/\\\/x.com\\\/vidata_io\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/vidata\\\/\"]}]}<\/script>\n<meta property=\"og:video\" content=\"https:\/\/www.youtube.com\/embed\/ni6Rb85jbfo\" \/>\n<meta property=\"og:video:type\" content=\"text\/html\" \/>\n<meta property=\"og:video:duration\" content=\"365\" \/>\n<meta property=\"og:video:width\" content=\"480\" \/>\n<meta property=\"og:video:height\" content=\"270\" \/>\n<meta property=\"ya:ovs:adult\" content=\"false\" \/>\n<meta property=\"ya:ovs:upload_date\" content=\"2022-04-06T14:01:45+00:00\" \/>\n<meta property=\"ya:ovs:allow_embed\" content=\"true\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"[Replay Talk] Customize to better engage like CNP Assurances - Vidata","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/vidata.io\/en\/blog\/replay-talk-customize-to-better-engage-like-cnp-assurances\/","og_locale":"en_US","og_type":"article","og_title":"[Replay Talk] Customize to better engage like CNP Assurances","og_description":"If the video has established itself as the flagship format of social networks, The video is also increasingly popular with companies in the context of their customer relationship. This is for example the case of CNP Assurances and its commercial network Ametis which, from 2019, worked with Vidata to offer various personalized videos to its [&hellip;]","og_url":"https:\/\/vidata.io\/en\/blog\/replay-talk-customize-to-better-engage-like-cnp-assurances\/","og_site_name":"Vidata","article_publisher":"https:\/\/fr-fr.facebook.com\/MySuperSouvenir\/","article_modified_time":"2022-04-06T14:01:47+00:00","og_image":[{"width":803,"height":408,"url":"https:\/\/vidata.io\/wp-content\/uploads\/2022\/03\/Replay-Talk-Personnalisez-pour-mieux-engager-comme-CNP-Assurances.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_site":"@vidata_io","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/vidata.io\/en\/blog\/replay-talk-customize-to-better-engage-like-cnp-assurances\/","url":"https:\/\/vidata.io\/en\/blog\/replay-talk-customize-to-better-engage-like-cnp-assurances\/","name":"[Replay Talk] Customize to better engage like CNP Assurances - Vidata","isPartOf":{"@id":"https:\/\/vidata.io\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/vidata.io\/en\/blog\/replay-talk-customize-to-better-engage-like-cnp-assurances\/#primaryimage"},"image":{"@id":"https:\/\/vidata.io\/en\/blog\/replay-talk-customize-to-better-engage-like-cnp-assurances\/#primaryimage"},"thumbnailUrl":"https:\/\/vidata.io\/wp-content\/uploads\/2022\/03\/Replay-Talk-Personnalisez-pour-mieux-engager-comme-CNP-Assurances.png","datePublished":"2022-04-06T14:01:45+00:00","dateModified":"2022-04-06T14:01:47+00:00","breadcrumb":{"@id":"https:\/\/vidata.io\/en\/blog\/replay-talk-customize-to-better-engage-like-cnp-assurances\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/vidata.io\/en\/blog\/replay-talk-customize-to-better-engage-like-cnp-assurances\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/vidata.io\/en\/blog\/replay-talk-customize-to-better-engage-like-cnp-assurances\/#primaryimage","url":"https:\/\/vidata.io\/wp-content\/uploads\/2022\/03\/Replay-Talk-Personnalisez-pour-mieux-engager-comme-CNP-Assurances.png","contentUrl":"https:\/\/vidata.io\/wp-content\/uploads\/2022\/03\/Replay-Talk-Personnalisez-pour-mieux-engager-comme-CNP-Assurances.png","width":803,"height":408,"caption":"Personnalisez pour mieux engager"},{"@type":"BreadcrumbList","@id":"https:\/\/vidata.io\/en\/blog\/replay-talk-customize-to-better-engage-like-cnp-assurances\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/vidata.io\/en\/"},{"@type":"ListItem","position":2,"name":"[Replay Talk] Customize to better engage like CNP Assurances"}]},{"@type":"WebSite","@id":"https:\/\/vidata.io\/en\/#website","url":"https:\/\/vidata.io\/en\/","name":"Vidata","description":"","publisher":{"@id":"https:\/\/vidata.io\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/vidata.io\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/vidata.io\/en\/#organization","name":"VIDATA","url":"https:\/\/vidata.io\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/vidata.io\/en\/#\/schema\/logo\/image\/","url":"https:\/\/vidata.io\/wp-content\/uploads\/2022\/04\/logo-vidata.png","contentUrl":"https:\/\/vidata.io\/wp-content\/uploads\/2022\/04\/logo-vidata.png","width":1200,"height":630,"caption":"VIDATA"},"image":{"@id":"https:\/\/vidata.io\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/fr-fr.facebook.com\/MySuperSouvenir\/","https:\/\/x.com\/vidata_io","https:\/\/www.linkedin.com\/company\/vidata\/"]}]},"og_video":"https:\/\/www.youtube.com\/embed\/ni6Rb85jbfo","og_video_type":"text\/html","og_video_duration":"365","og_video_width":"480","og_video_height":"270","ya_ovs_adult":"false","ya_ovs_upload_date":"2022-04-06T14:01:45+00:00","ya_ovs_allow_embed":"true"},"_links":{"self":[{"href":"https:\/\/vidata.io\/en\/wp-json\/wp\/v2\/blog\/1959","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vidata.io\/en\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/vidata.io\/en\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vidata.io\/en\/wp-json\/wp\/v2\/media\/1916"}],"wp:attachment":[{"href":"https:\/\/vidata.io\/en\/wp-json\/wp\/v2\/media?parent=1959"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}