\ud83d\udc8c “Send the right message to the right person, at the right time and via the right channel”.Everyone knows this mantra. However, few marketers apply it in detail. \ud83d\udca5The result: you send a smashing email to your target to meet a need they have right now… But the email ends up in their inbox without being read…<\/p>\n\n
What a waste to find that your event-based marketing<\/em> strategy is eventually doomed to failure because you did not choose the right communication channel!<\/strong><\/p>\n\n Resultat<\/strong>:<\/p>\n\n Fortunately, we have a solution<\/strong>for you!<\/p>\n\n Your Event-Based Marketing<\/em> strategy looks good on paper, but once you start, you can’t achieve your goals?<\/p>\n\n When you send the right email communication, at the right time and to the right person, you can achieve open rates of 32%.<\/strong><\/p>\n\n This is not much \ud83d\ude31<\/p>\n\n Out of 1000 prospects to whom you will offer a solution to a problem they are currently facing, only 320 will actually consider it.<\/p>\n\n The remaining 780 will simply ignore the proposed solution.<\/p>\n\n Isn’t that a shame?<\/p>\n\n \u274cThe problem lies in the communication channel used: email.<\/p>\n\n Even when personalised, email marketing is often ignored by 2\/3 of your targets:<\/p>\n\n To ensure that your message is really<\/em>heard and understood, it is therefore necessary to choose the best communication channel.<\/p>\n\n Often, the best communication channel will simply be the one that your target will use with pleasure.<\/p>\n\n …This is the case with personalised videos.<\/strong><\/p>\n\n The number of videos consumed continues to grow. Some figures \ud83d\udcaf:<\/p>\n\n At the same time, consumer attention spans are falling. This is especially true for millennials and Generation Z youth.<\/p>\n\n Therefore, sending them your message as a video will have multiple benefits:<\/strong><\/p>\n\n Let’s discover together a practical case<\/strong> of Event Based Marketing strategy using personalised video: EDF<\/strong>uses personalised video in its Event Based Marketing strategy In other words, EDF sends the right message to the right target, at the right time and via the right channel<\/p>\n\n A few months before the end of their contract, an email with a personalised explanatory video is sent to the EDF Pro customer in order to prepare for telephone contact with sales staff. The personalised video thanks the EDF Pro customer for their trust and reminds them of the key figures for their business and the advantages of an EDF Pro contract.<\/p>\n\n At the end of the personalised video, the customer clicks on the CTA<\/strong>to make an appointment via Smartagenda with an EDF sales representative, intending to renew their contract<\/strong>.<\/p>\n\n