{"id":1976,"date":"2022-04-07T15:22:29","date_gmt":"2022-04-07T15:22:29","guid":{"rendered":"https:\/\/vidata.io\/blog\/how-to-personalise-the-employee-experience\/"},"modified":"2022-04-07T15:22:31","modified_gmt":"2022-04-07T15:22:31","slug":"how-to-personalise-the-employee-experience","status":"publish","type":"blog","link":"https:\/\/vidata.io\/en\/blog\/how-to-personalise-the-employee-experience\/","title":{"rendered":"How to personalise the Employee Experience?"},"content":{"rendered":"\n

For several years, human resources have been modernised, giving more importance to well-being at work. New positions such as “Happiness Manager” have been created, for example. Find out in this article how to personalise your Employee Experience.<\/p>\n\n

Companies spent an average of $2420 per person in 2019<\/strong> on initiatives to improve the employee experience. These initiatives typically include flexible working policies, office redesigns, or learning and development opportunities.<\/p>\n\n

But the return on investment<\/strong>from such initiatives is disappointing: only 13% of employees<\/strong> are fully satisfied<\/strong>with their work experience.<\/p>\n\n

Despite all these efforts to provide a positive experience at work, why are companies still hitting a brick wall?<\/strong><\/p>\n\n

The answer: The strategies deployed so far lack personalization.<\/strong><\/p>\n\n

Standardised HR approaches are no longer in vogue and it is becoming essential to personalise<\/strong>them. In the same way that we offer a tailor-made service to our customers, we must offer a tailor-made HR service<\/strong> to our employees.<\/p>\n\n

Personalisation is a marketing strategy that consists of contextualising experiences and messages<\/strong>according to the characteristics of the employee.<\/p>\n\n

It consists of offering a unique employee experience, adapted to his or her profile.<\/strong> The personalisation of the employee experience is taking place in a context of changing practices<\/strong> where employees are placing more and more importance on their well-being at work and where digitalisation<\/strong>is becoming increasingly important. In this context, the personalisation of the employee experience, that is to say, the need for an employee to be considered in his or her uniqueness<\/strong>, responds both to a new expectation on the part of the latter and to a challenge of differentiation<\/strong> for companies that are facing an increasingly fierce war for talent.<\/p>\n\n

This need is all the more acute with generations Y and Z (born after 1981) who have grown up in a world that is becoming more and more digital every day. They no longer have the same professional expectations as previous generations.<\/p>\n\n

In particular, as consumers, they have become accustomed to receivingultra-personalised communications<\/strong> from brands. And it is only natural that they expect the same from their employers.<\/p>\n\n

Employees are looking for ameaningful and personalized connection<\/strong> with their employer. 56%<\/a><\/strong> say their employer should understand them in the same way they understand their customers.<\/p>\n\n

Your challenges: attract and engage talent<\/h2>\n\n

The challenge of personalisation<\/strong> is particularly important today as companies are finding it increasingly difficult to recruit and retain the right talent.<\/p>\n\n

In 2016, worldwide, 40%<\/a> of companies<\/strong> had difficulty recruiting<\/strong>.<\/p>\n\n

In a world where the link is more unstable, where the engagement<\/strong>of new generations is more critical, where companies face a real difficulty to recruit and retain skills, generating a positive employee experience<\/strong> is a satisfaction lever<\/strong>that allows the company to differentiate itself as an employer, toattract and mobilize the best talents<\/strong>, to aim for excellence.<\/p>\n\n

Providing a personalised employee experience<\/strong> will have beneficial effects on the level of motivation and productivity of employees. The employee experience is decisive in the performance of companies: the commitment and motivation of employees have become central to differentiate themselves from other players.<\/p>\n\n

Every company today must ask itself: what experience do I offer my employees today, and how can I improve it? What is currently preventing my employees from finding the framework and resources in work that allow them to develop and achieve their full potential?<\/em><\/p>\n\n

Digital and Big Data at the service of the employee experience<\/h2>\n\n

On a daily basis, it is now easy to collect a lot of operational data<\/strong>on each employee, from their recruitment to their departure.<\/p>\n\n

Why not use this data to personalise the relationship with each employee?<\/em><\/p>\n\n

Digital technology then appears to be a catalyst for individuality<\/strong>. It is a wonderful tool to use to personalise the employee experience.<\/p>\n\n

By combining digital with an in-depth analysis of the data collected on employees, it is now possible to identify their needs<\/strong> and respond to them<\/strong> in the best possible way.<\/p>\n\n

By identifying and responding to their needs in a personalised way, the company will significantly reduce<\/strong>its turnover rate.<\/strong> By using previously collected data on why employees of the same profile stayed or left the company, the company will be able to retain its talent as long as possible.<\/p>\n\n

A solution: personalised video<\/h2>\n\n

Many solutions exist today to personalise the relationship that companies have with their employees.<\/p>\n\n

Among them, personalised video<\/strong>seems to match the expectations of the latter in terms of digitalisation. It will indeed allow to communicate in a fun, educational and personalized way<\/strong> with them, at different moments of their life cycle within the company:<\/p>\n\n

  • At the time of onboarding<\/strong>, sending a personalised video to the new employee will enable them to better understand their new tasks<\/strong>. It will also reassure<\/strong>them by providing them with information that concerns them and to which they can refer if they forget.<\/li>
  • At the time of the new employee’s training,<\/strong> sending them a personalised video will engage them more strongly by improving their understanding and encouraging them to remember the information.<\/li>
  • At any time to build loyalty<\/strong> by communicating the advantages<\/strong>of working for the company: remuneration, social benefits, etc.<\/li><\/ul>\n\n

    Thus, as we have seen, building a strong employee experience is one of the main challenges for internal communication in 2020 and for the years to come. To support this experience, personalised video<\/strong> is a tool capable of meeting the needs of your employees. Don’t wait any longer to use it!<\/p>\n","protected":false},"featured_media":1103,"template":"","class_list":["post-1976","blog","type-blog","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nHow to personalise the Employee Experience? - Vidata<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vidata.io\/en\/blog\/how-to-personalise-the-employee-experience\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to personalise the Employee Experience?\" \/>\n<meta property=\"og:description\" content=\"For several years, human resources have been modernised, giving more importance to well-being at work. New positions such as “Happiness Manager” have been created, for example. Find out in this article how to personalise your Employee Experience. 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