There’s no secret to this, it’s one of the basics of marketing. For your message to have an impact on your audience, you must already know who your target audience is.<\/p>\n\n
- Define your objective<\/strong><\/li><\/ul>\n\n
Whether it’s about turning visitors who fill in a sales form into new customers, or whether it’s about encouraging your current customer to subscribe to one of your new services in order to keep them loyal, it’s important to define your objective precisely. This goal will be the final step in your sales tunnel.<\/p>\n\n
- Define the steps to reach your goal<\/strong><\/li><\/ul>\n\n
This could be filling in an online form, logging into a customer area, etc. It is up to you to choose which steps your target must go through to be converted. However, we advise you not to choose more than 5 steps: a successful sales tunnel is above all a short tunnel.<\/p>\n\n
- Choosing the right tools: personalised video<\/strong><\/li><\/ul>\n\n
In this article, we have decided to highlight a specific tool: personalised video.<\/p>\n\n
What is personalised video?<\/h2>\n\n
It’s no secret that video has become an indispensable medium in any communication, customer marketing and customer relationship strategy. Personalisation is possible thanks to the data collected on your customers and prospects. This data is chosen according to the context and objectives of your sales tunnel.<\/p>\n\n
Personalised video makes the customer journey unique and allows you to make the right offer to the right customer, at the right time and on the right channel. The use of personalised video in your sales tunnel has an extremely positive effect on the effectiveness of the sales tunnel and its conversion rate.<\/p>\n\n
How can I use personalised video to make my sales tunnel work?<\/h2>\n\n
Personalised video to turn website visitors into customers<\/em><\/h3>\n\n
Total Direct Energie had a specific objective for its sales tunnel: to improve the performance of its online subscription process<\/strong>. To meet this objective, Total Direct Energie chose to use personalised video.<\/p>\n\n
![\"VIDATA](\"https:\/\/dev.colibrity.com\/vidata\/wp-content\/uploads\/2021\/11\/La-video-personnalisee-pour-transformer-les-visiteurs-dun-site-web-en-client-1024x634.jpg\" "\\"\\"")
<\/figure>\n\nWhen a prospect makes an online simulation on the Total Direct Energie website to calculate his savings, they see a fully personalised video in real time, which they can click to subscribe. The personalised video includes information about the customer’s home and equipment. It informs them of their estimated annual energy consumption and proposes an offer. At the end of the video, the prospect has a choice: they can subscribe to the offer immediately or think about it and receive the result of the simulation by email. If they do not subscribe at the time, they will do so as part of a multi-channel email and telephone follow-up programme.<\/p>\n\n
- Choosing the right tools: personalised video<\/strong><\/li><\/ul>\n\n
- Define the steps to reach your goal<\/strong><\/li><\/ul>\n\n