{"id":1996,"date":"2022-04-08T18:55:01","date_gmt":"2022-04-08T18:55:01","guid":{"rendered":"https:\/\/vidata.io\/blog\/personalised-video-how-does-it-work\/"},"modified":"2022-04-08T18:55:02","modified_gmt":"2022-04-08T18:55:02","slug":"personalised-video-how-does-it-work","status":"publish","type":"blog","link":"https:\/\/vidata.io\/en\/blog\/personalised-video-how-does-it-work\/","title":{"rendered":"Personalised video: how does it work?"},"content":{"rendered":"\n

Personalised video is a powerful tool for capturing the attention of your customers and prospects and generating engagement. Find out in this article how to create thousands of personalised videos quickly and easily. Personalised video will no longer hold any secrets for you!<\/p>\n\n

To maximise customer satisfaction, customer engagement, marketing effectiveness and profitability<\/strong>, more and more companies are making the choice to use personalised video<\/a><\/em><\/strong> in their marketing strategy. In 2020, these same companies face similar challenges:<\/p>\n\n

  1. Leveraging the data collected from customers and prospects<\/li>
  2. Communicating in a personalised way to maximise the impact of messages<\/li><\/ol>\n\n

    How can you quickly and easily send thousands of personalised videos to your customers and prospects?<\/strong> What solutions should you use? What are the steps to follow?<\/p>\n\n

    All the mechanisms of personalised video will no longer hold any secrets for you…<\/p>\n\n

    What is personalised video? <\/strong><\/h3>\n\n

    Personalised video is an excellent way<\/strong> to communicate<\/strong> with your customers or prospects. Personalisation is possible thanks to the data collected<\/strong> on your customers and prospects (title, surname, first name, profession, date of contract subscription, etc.). This data depends on the context and your communication objectives. This way, he receives a personalised message that meets 100% of his needs and expectations.<\/strong> <\/p>\n\n

    Let’s take the example of Mr. Rocher who has had an accident and who calls his Groupama teleconsultant to find out about the different stages of his treatment.<\/p>\n\n

    Following this call, Mr. Rocher will receive a personalised video from his insurance company, which includes all the elements mentioned during the call and which will explain to him the steps to follow to make his declaration. <\/p>\n\n

    Before the personalised video, customers were often panicked and tended to forget the information given by the call centre agent. Now, by sending a personalised video after the call, Mr. Rocher can review it at any time and not forget anything. <\/p>\n\n

    The personalised video has therefore enabled Groupama to reduce the number of consecutive re-calls and has helped to reassure the customer and increase satisfaction by making the message understandable.<\/p>\n\n

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