{"id":1894,"date":"2022-03-24T12:15:29","date_gmt":"2022-03-24T12:15:29","guid":{"rendered":"https:\/\/vidata.io\/projects\/happ-e-by-engie-or-how-to-communicate-on-a-new-brand-image-and-do-cross-selling\/"},"modified":"2022-04-12T10:27:35","modified_gmt":"2022-04-12T10:27:35","slug":"happ-e-by-engie-or-how-to-communicate-on-a-new-brand-image-and-do-cross-selling","status":"publish","type":"projects","link":"https:\/\/vidata.io\/en\/projects\/happ-e-by-engie-or-how-to-communicate-on-a-new-brand-image-and-do-cross-selling\/","title":{"rendered":"Happ-e By Engie, or how to communicate on a new brand image and do cross-selling"},"content":{"rendered":"\n<p><strong>Thanks to the push email and the personalised video, Happ-e wants to introduce its new visual identity and its new website to its customers. Through this brand marketing operation, Happ-e wants to cross-sell and boost gas sales to customers who have already taken out an electricity contract. The aim is to increase the number of gas contracts signed.<\/strong><\/p>\n\n\n\n<p>This personalised video campaign had a high impact on customers as the video was watched to the end in 93% of cases.<\/p>\n","protected":false},"featured_media":3081,"template":"","categories":[26],"class_list":["post-1894","projects","type-projects","status-publish","has-post-thumbnail","hentry","category-loyalty-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.8 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Happ-e By Engie, or how to communicate on a new brand image and do cross-selling - Vidata<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vidata.io\/en\/projects\/happ-e-by-engie-or-how-to-communicate-on-a-new-brand-image-and-do-cross-selling\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Happ-e By Engie, or how to communicate on a new brand image and do cross-selling\" \/>\n<meta property=\"og:description\" content=\"Thanks to the push email and the personalised video, Happ-e wants to introduce its new visual identity and its new website to its customers. 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