{"id":1898,"date":"2022-03-24T12:53:33","date_gmt":"2022-03-24T12:53:33","guid":{"rendered":"https:\/\/vidata.io\/projects\/the-macif-case-or-how-to-cross-sell-thanks-to-the-personalised-video\/"},"modified":"2022-04-12T10:28:58","modified_gmt":"2022-04-12T10:28:58","slug":"the-macif-case-or-how-to-cross-sell-thanks-to-the-personalised-video","status":"publish","type":"projects","link":"https:\/\/vidata.io\/en\/projects\/the-macif-case-or-how-to-cross-sell-thanks-to-the-personalised-video\/","title":{"rendered":"The Macif case, or how to cross-sell thanks to the personalised video."},"content":{"rendered":"\n<p><strong>With the push e-mail referring to a personalised video, MACIF has carried out an excellent cross-selling operation to boost the number of online quotes for new insurance offers.<\/strong><\/p>\n\n\n\n<p>The objective of this campaign is to increase the demand for online quotes for specific products dedicated to young people such as car and home insurance. Among &#8220;parents of students&#8221; customers. By enriching its e-mailings with the Vidata solution, MACIF has convinced its insured customers to insure their children with MACIF as well. And thus achieved a spectacular increase in the number of successful online quotes in the space of only 6 weeks.<\/p>\n","protected":false},"featured_media":3099,"template":"","categories":[26],"class_list":["post-1898","projects","type-projects","status-publish","has-post-thumbnail","hentry","category-loyalty-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.8 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Macif case, or how to cross-sell thanks to the personalised video. - Vidata<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vidata.io\/en\/projects\/the-macif-case-or-how-to-cross-sell-thanks-to-the-personalised-video\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Macif case, or how to cross-sell thanks to the personalised video.\" \/>\n<meta property=\"og:description\" content=\"With the push e-mail referring to a personalised video, MACIF has carried out an excellent cross-selling operation to boost the number of online quotes for new insurance offers. 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