{"id":1937,"date":"2022-04-06T11:53:03","date_gmt":"2022-04-06T11:53:03","guid":{"rendered":"https:\/\/vidata.io\/projects\/olympique-de-marseille-case-or-how-to-build-customer-loyalty-and-upsell\/"},"modified":"2022-04-12T10:07:49","modified_gmt":"2022-04-12T10:07:49","slug":"olympique-de-marseille-case-or-how-to-build-customer-loyalty-and-upsell","status":"publish","type":"projects","link":"https:\/\/vidata.io\/en\/projects\/olympique-de-marseille-case-or-how-to-build-customer-loyalty-and-upsell\/","title":{"rendered":"Olympique de Marseille case, or how to build customer loyalty and upsell."},"content":{"rendered":"\n<p><strong>Olympique de Marseille, one of the biggest football clubs in France, wanted to build loyalty among its subscribers by wishing them a happy birthday and thanking them for having subscribed to the &#8220;OM Prime&#8221; loyalty programme. <\/strong><\/p>\n\n<p>An email enriched with a personalised video is sent to each subscriber. 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