{"id":1939,"date":"2022-04-06T11:55:20","date_gmt":"2022-04-06T11:55:20","guid":{"rendered":"https:\/\/vidata.io\/projects\/bnp-paribas-cardif-case-study-or-how-to-better-convert-a-lead-into-a-customer\/"},"modified":"2022-04-12T10:09:23","modified_gmt":"2022-04-12T10:09:23","slug":"bnp-paribas-cardif-case-study-or-how-to-better-convert-a-lead-into-a-customer","status":"publish","type":"projects","link":"https:\/\/vidata.io\/en\/projects\/bnp-paribas-cardif-case-study-or-how-to-better-convert-a-lead-into-a-customer\/","title":{"rendered":"BNP Paribas Cardif case study, or how to better convert a lead into a customer"},"content":{"rendered":"\n<p><strong>Insurance specialist BNP Paribas Cardif wanted to better convert leads that had downloaded a white paper into insurance customers. <\/strong><\/p>\n\n<p>After downloading the white paper, the lead receives an enriched email with a personalised video. In this video, the lead is reminded of their interest in loan insurance by downloading a white paper on the subject. Then, they are presented with an interesting loan insurance offer. At the end of the video, the lead is invited to do a simulation to find out how much he or she would pay for their loan insurance. <\/p>\n","protected":false},"featured_media":3168,"template":"","categories":[24],"class_list":["post-1939","projects","type-projects","status-publish","has-post-thumbnail","hentry","category-acquisition-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.8 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>BNP Paribas Cardif case study, or how to better convert a lead into a customer - Vidata<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vidata.io\/en\/projects\/bnp-paribas-cardif-case-study-or-how-to-better-convert-a-lead-into-a-customer\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BNP Paribas Cardif case study, or how to better convert a lead into a customer\" \/>\n<meta property=\"og:description\" content=\"Insurance specialist BNP Paribas Cardif wanted to better convert leads that had downloaded a white paper into insurance customers. 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