COVID-19: how to welcome your employees from a distance?
As we are going through an unprecedented situation today, forcing us to totally rethink our way of working, the question of onboarding new employees arises. How to welcome new employees when the company has chosen to introduce remote working for its employees in order to limit the spread of COVID 19? What process should be followed? Which digital tools should be used?
Did you know thatone in five people consider leaving the company on their first day of employment? (Source : Deloitte 2017)
More than a third of permanent contracts are terminated before one year. What a staggering cost for companies! (Source : DARES) At a minimum, this represents €40,000 per failed recruitment (between the costs of integration, training, loss of productivity and the cost of new recruitment) (Source: Ouest France).
As we are going through an unprecedented situation today, forcing us to totally rethink our way of working, the question of onboarding new employees arises.
How to welcome new employees when the company has chosen to introduce remote working for its employees to limit the spread of COVID 19? What process should be followed? Which digital tools should be used?
As we are all kept at a distance from each other, the human element becomes the main challenge for companies.
- How to reassureemployees who are new to the company?
- How to guide them step by step to facilitate their integration?
- How do you make them feel part of the team?
- How do you allow teams to get to know their new colleagues?
- How to ensure that new employees are operationaland motivated, even from remote?
Personalised video for remote onboarding
The company needs new ways to welcome and integrate new recruits when they work remotely. It is necessary to define a clear onboarding process.
The video format is a prime medium to support this integration strategy. People, both in their private lives and at work, are consuming more and more video.
People’s attention spans are falling. This is particularly true for young people belonging to generations Y and Z – born after 1981.
While previous generations used to read articles, they find almost all their answers in videos.
And facing this proliferation of video content, individuals are expressing a new need: the personalisation of it.
Gone are the days when it was enough to send an email with the first and last name of the prospect/customer, the need for personalisation goes much further! This is true in the private sphere when everyone is courted by a brand, but it is also true in the working world when an employer decides to communicate with his employees.
Companies have realised that personalised video is a great opportunityto communicate effectively with their employees, build loyalty and differentiate themselves from competitors.
When it comes to onboarding, the issues are clear:
- To prove to new employees straight away the importance the company attaches to them.
- Reduce their doubts
- Facilitate their integrationby sharing the company culture and teams
- Encourage a quicker levellingand performance
- Build loyalty and long-term commitmentto become promoters of your employer brand
Furthermore, in the context of remote onboarding of a large number of employees several weeks apart, sending a personalised video can save time for human resources representatives. They no longer have to repeatedly hold a virtual meeting to present the administrative process for new hires. Instead, they can rely on personalised videos sent to each new employee that will effectively communicate all the administrative information needed for onboarding.
Thanks to this time saving, the HR representatives and the employer will be able to free up time and plan a virtual meeting to warmly welcome the new recruits separately. This one-on-one time will be more qualitative, once the administrative procedures related to onboarding have been settled.
Example of a personalised video script
The first day of a new employee’s employment often means a lot of information. Rather than sending the same standardised email to all new employees, a personalised video can present all the practical and administrative information in a fun way.
Make a short one-minute personalised video to integrate your new employees. This video could contain the following variables:
- Name, surname
- Number of people in the team with whom the new employee will have to work: first name, surname, function of the members of this team.
- Elements related to remuneration: gross annual amount, fixed/variable part, pay date, etc.
- Elements related to the social benefits offered by the company.
- The procedure for taking leave and time off.
- Elements related to the functioning of the company: setting up of IT tools, login and password, etc.
- First name, surname, email and telephone number of the HR contact person, who is available to answer the new employee’s questions.
Collect feedback to measure your employee experience
To ensure that your organisation’s employee experience is positive, it is important to have a strategy in place to measureit.
Give your employees a say: how did they find their welcome? How do they find the communications they receive? What are their expectations? Why do they decide to leave the company?
It is key to be able to sound out employees, as you would a customer, on their perception of their experience in the company: what they expect, what they experience, what they feel. This listening to employees must be done in a fluid and agile way and must be adapted to the triple objective:
- To be as close as possible to the lived experience
- Capture the emotion felt
- Evaluate the consistency between speech and reality.
The personalised video makes it possible to survey the employee. Indeed, at the end of the video, it is easy to insert a short questionnaire of 2-3 questions, which the employee can answer directly, thus improving the remote customer onboarding strategy.