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More sales with personalised video!

Reading can be boring for your prospects and customers. This is something you can’t afford to ignore when you want to capture your audience’s attention. Grabbing your target audience’s attention should be seen as a shot in the arm: the first impression should be the right one! No room for boredom!

The Internet is full of articles, but your target audience would rather watch a video to learn more about your products/services than spend twice as much time reading pages and pages on your website…

Spend less time writing content that is, unfortunately, very little read by your target audience.

Put more energy into creating videos to give your target audience a format they appreciate and that will have a real impact on them!

72% of customers choose video when they want to learn something.

If you want to sell more, you need to quickly integrate personalised video into your marketing strategy. It will allow you to:

  • Create a unique relationship with your target
  • Differentiate from your competitors who still use mostly written content
  • Improve your target audience’s understanding of your product or service – which is necessary to sell
  • Motivate more effectively your target audience to take action
  • Increase your conversion rate

Statistics don’t lie, and here’s what you need to know about video marketing:

  • According to Statista, the number of video viewers among internet users stands at 85% in 2018.
  • 53% of people want to see more videos in the future.

Why is personalised video the solution to boost your sales?

1. Video content is what your target audience wants from you in 2021

Your target audience wants to consume video. Whether it’s to spend time, learn, connect with family, and share information, people are happy to watch video every other time.

Such is the popularity of video that even when it comes to learning about one of your new products/services, your target audience will gladly choose video. This is why integrating video into your marketing strategy is necessary to boost your sales.

2. Video will optimise your website’s referencing

Integrating a video on your website will increase its traffic: your target audience will spend more time on it. As a result, they will better understand your products/services, thus increasing your conversion rate and sales. You will also see a decrease in the bounce rate, which will have a positive impact on your SEO efforts, improving your website’s search engine ranking.

3. Personalised video meets a dual need of your target: to communicate quickly and in a unique way

Today, your target audience is always in a hurry: people have less time to read and research before buying your products/services. To provide your target group with a maximum of information in the shortest possible time, video is a first choice medium. Thanks to its interactive nature, video requires little concentration and is capable of communicating the equivalent of 1.8 million words in 1 minute!

You will capture the attention of your audience and convert them into customers faster.

Moreover, your target audience is looking for a unique relationship with your brand. By personalising the videos you send them, you will considerably increase the impact of your communication and generate maximum engagement.

4. Video will maximise the ROI of your email campaigns

To generate sales, many brands rely on a key marketing tool: the email campaign. By integrating a personalised video into your email campaign, you will first of all differentiate yourself from the “traditional” emails sent by your competitors. This will arouse the interest and curiosity of your target.

It has been proven that the word “personalised video” in an email subject line already significantly increases the open rate. The Emerce infographic shows that an email that contains a video has a 278% higher ROI and generates 3 times more clicks than an email with just text or an image. Video content integrated into your emails can also greatly increase conversion rates and responsiveness.

Moreover, by choosing video for your email communications rather than a long text, you will satisfy your target who receives dozens of emails per day and who has very little time to read each one of them. The personalised video integrated into the email will therefore allow you to communicate more effectively with your target in the short time they have available.

5. Personalised video for Big Data

Unlike a white paper, for example, video will allow you to know exactly what the prospect has viewed. . It is impossible to know how far your target has read a document that you have offered them to download. On the other hand, video allows you to collect a lot of information about your target: when did they watch the video? Did they watch it a second time? Did they click on a CTA in the video?

The video and all the data it collects will allow you to know more precisely the progress of your target in your sales tunnel.

The challenge now is to industrialise the video medium on the Internet as an instrument for enriching customer relations, in order to boost your conversion rate and your sales. This medium is now a tool for capturing leads and information that was not possible with traditional media (TV, radio, paper documentation). It allows you to increase customer knowledge, to propose more impactful content because it is better targeted, to transform prospects into customers because video is rich in the information necessary to move forward in your tunnel.

Par :
Pauline Dahirellinkedin
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