Butagaz case, or how to make drive-to-store thanks to personalized videos?

Butagaz, one of France’s largest energy suppliers, uses personalised videos to massively increase footfall in its stores.

By choosing push emails with a personalised video, and thanks to the engagement it produces, Butagaz was able to brilliantly transform its leads and increase its sales. With its email campaign, the company invited its customers to pick up their gas cylinders at the nearest and most convenient drive-through and experienced a real jump in sales!