Les Echos/Le Parisien case: how to promote an offer and collect subscribers.
Thanks to the push email and the personalised video, Les Echos promotes a new offer that corresponds to the prospect’s reading habits. The objective is to make the prospect want to subscribe.
The personalised video enabled Les Echos to increase its subscriber base.
See other customer cases
- Acquisition
- Onboarding
- Loyalty
- Reactivation
- Selfcare after-sales service
- Human Ressources
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