Crédit Agricole IDF case study, or how to make your customers want to use their revolving consumer credit, thanks to the personalised video.

Crédit Agricole Ile de France, leading local bank in Europe, uses personalised video to encourage its customers to take out a revolving consumer credit offer.

Because of the numerous legal regulations, it is difficult to encourage customers to use revolving consumer credit. The personalised video, thanks to a voice-over, music and motion design animations, makes it possible to translate this idea of “serenity” and “comfort”. After watching the personalised video, the customer feels reassured and wants to use their revolving consumer credit.