MSC Cruises case study, or how to improve the transformation of your upselling offers thanks to personalised videos.

MSC Cruises, the world’s leading cruise line, provides important information to future travellers and invites them to use their loyalty points to benefit from services on board.

MSC Cruises uses personalised videos to improve the transformation of upselling offers from email to post-booking. The personalised video projects the customer into their journey, explains onboarding and offers onboard services according to their status in the loyalty programme. Thanks to this campaign, MSC Cruises has succeeded in increasing the consumption of onboard services (spa, etc.) by passengers.