OPEL case, or how to increase the number of appointments in car dealerships thanks to personalised videos.

OPEL, one of the leaders in the automotive sector, wanted to increase the number of appointments made in car dealerships thanks to personalised videos.

The prospect fills in a form to simulate the EcoPrime, which leads to the creation of a personalised video inviting them to make an appointment at the dealership. If they don’t, they are sent an e-mail that directs them to the video.