The Petits Frères des Pauvres case, or how to increase your collection of donations.

Les Petits Frères des Pauvres, a major player in the support of people suffering from isolation, was looking to deploy a viral marketing strategy in order to raise massive awareness of the cause and to quickly and effectively increase the collection of donations.

The association Les Petits Frères des Pauvres, has enriched its thank you emails to each new donor with a personalised video. The donor is invited to share their personalised video on their social networks to convince friends and family to become donors. The personalised video makes the donor’s invitation more captivating and convincing. The donor can convince their friends to become donors more effectively.