Homeserve case, or how to encourage your customers to activate their online space!
Homeserve, French specialist in repairs, work and maintenance of home equipment for 20 years, wanted to encourage its customers to activate their online space.
The aim of this personalised video marketing campaign is to increase activation of the new online customer area. An email is sent to each Homeserve customer to encourage them to log in to their online customer area. To convince them, the video shows them, in a funny and educational way, the numerous advantages of this online customer area.
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