Carrefour case study, or how to increase online orders and drive customers to the point of sale with click&collect.

The objective of this personalised marketing campaign is to increase online orders for the end-of-year caterer and to drive customers to the physical point of sale with the “click & collect” system.

Thanks to the push email and the personalised video, Carrefour Market was able to increase its online orders and increase the number of visitors to the shop, which led to cross-selling.