Air France case, or how to inject relationality into your loyalty programmes thanks to personalised videos.

Air France, a world leader in air transport, boards its passengers and encourages them to use their loyalty points.

Air France has decided to enhance its post-booking emails with personalised videos. Each traveller receives a personalised video that reassures them by explaining all the steps involved in onboarding. It also reminds travellers with a frequent flyer card of the number of miles they have accumulated and offers them personalised services to encourage them to use them.