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Axway’s case, or how to generate leads through personalised videos.

Using push emails and a personalised video, Axway promotes its E-Book on digital transformation and collects B2B leads via its download.

The personalised video, with its more impactful message than a generic promotional video, increased the number of downloads of the E-Book and allowed Axway to collect a maximum of leads.

See other customer cases

  • Acquisition
  • Onboarding
  • Loyalty
  • Reactivation
  • Selfcare after-sales service
  • Human Ressources
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