BNP Paribas Personal Finance case study, or how to get the customer involved in the use of their revolving consumer credit thanks to a personalised video.

BNP Paribas Personal Finance, the European leader in personal finance, uses personalised videos to teach people about revolving consumer credit.

Many customers with revolving consumer credit do not know how to use it and/or think that using it will cost them a lot of money. They need it explained to them, by showing them use cases, that using a revolving consumer credit when it is used properly, will not cost them a lot. BNP Paribas Personal Finance sends a personalised video to each of its customers to show them how to use revolving consumer credit.