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Case Institut Pasteur de Lille, or how to recruit new donors thanks to personalised videos!

The Pasteur Institute of Lille, a leader in medical research, increases the performance of its fundraising actions by deploying a viral sponsorship programme using personalised videos.

The Pasteur Institute of Lille was looking to recruit new donors via a viral sponsorship programme using
personalised video. We deployed a viral sponsorship programme that uses the emotional and educational power of custom videos.

88%

Sponsors appreciate personalised videos and the attention they receive: 88% of customers watch the video to the end.

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