Case La Poste Genius, or how to collect leads after an online simulation!
La Poste Genius offers a simulator on its website to enable interested parties to find out more about the cash register offer. To obtain leads after the simulation, La Poste has launched a personalised video campaign based on the information provided by the prospect. The video summarises the personalised offer following the simulation.
Thanks to this campaign, La Poste Genius achieved its objective of collecting leads. The personalised explanatory video even helped to increase the subscription rate for this new offer.
On average 95% of viewers watched the video to the end.
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