Case of Le Puy du Fou, or how to multiply your bookings for the end of the season with a personalised video!

By opting for push e-mail and personalised videos to reactivate customers from previous seasons, the park was able to generate a very strong increase in sales.

In order to sell the last tickets of its extended season, Puy du Fou launched a push e-mail campaign with Vidata, including Gif and personalised videos to its customers. By reactivating them through the memories of their previous visit, it recorded a spectacular jump in its reservations!