Case of Le Puy du Fou, or how to multiply your bookings for the end of the season with a personalised video!
By opting for push e-mail and personalised videos to reactivate customers from previous seasons, the park was able to generate a very strong increase in sales.
In order to sell the last tickets of its extended season, Puy du Fou launched a push e-mail campaign with Vidata, including Gif and personalised videos to its customers. By reactivating them through the memories of their previous visit, it recorded a spectacular jump in its reservations!
See other customer cases
- Acquisition
- Onboarding
- Loyalty
- Reactivation
- Selfcare after-sales service
- Human Ressources
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