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Case study Fédération française de cardiologie, or how to increase donations through viral marketing.

La Fédération Française de cardiologie, a major player in the fight against cardiovascular disease, was looking to quickly and efficiently increase its donation collection.

The French Federation of Cardiology has enriched its thank you emails to each new donor with a personalised video. The donor is invited to share their personalised video on their social networks to convince friends and family to become donors. The personalised video makes the donor’s invitation more captivating and convincing. The donor can convince their friends to become donors more effectively.

88%

On average, viewers watch 88% of the video.

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