Case study of Banque Populaire Occitane, or how to make cross-selling thanks to the personalised video.
Banque Populaire Occitane, one of the leading insurers in terms of customer satisfaction, is increasing the number of car insurance policies taken out by its customers who already have home insurance.
The channel mix between e-mailing and website to enrich a cross-selling device with personalised videos.
On average 88% of viewers watch their personalised video to the end.
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