Club Med case, or how to encourage repeat business thanks to personalised videos.
Club Med, the world’s leading holiday resort, encourages its customers to book a new stay.
Club Med uses a personalised video to reactivate its former customers and encourage them to return with them. A personalised video is sent to every customer who booked a holiday in year N-1 and has not yet booked a holiday for the current year. After watching their video, many customers book a new stay.
84% of customers watch their personalised video to the end.
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