Generali case, or how to encourage customers to activate their online space
The objective of this personalised marketing campaign is to inform the BtoB customer on how to manage their account from their online customer area.
By sending an e-mail campaign with a personalised video explaining how to manage the customer area, Generali succeeded in boosting the number of customer account activations.
See other customer cases
- Acquisition
- Onboarding
- Loyalty
- Reactivation
- Selfcare after-sales service
- Human Ressources
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