Happ-e By Engie, or how to communicate on a new brand image and do cross-selling
Thanks to the push email and the personalised video, Happ-e wants to introduce its new visual identity and its new website to its customers. Through this brand marketing operation, Happ-e wants to cross-sell and boost gas sales to customers who have already taken out an electricity contract. The aim is to increase the number of gas contracts signed.
This personalised video campaign had a high impact on customers as the video was watched to the end in 93% of cases.
On average 91% of viewers watch the video to the end.
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