Marco Vasco case, or how to increase the impact of post-booking actions by sending customers a personalised video.
Marco Vasco, French leader in tailor-made travel on the Internet, increases the performance of its sponsorship programme.
Marco Vasco uses personalised videos to increase the performance of its referral programme. At the end of their stay, the holidaymaker receives an email enriched with a personalised video, which reminds them of their experience and offers them to refer a friend to get a discount on their next trip. The campaign has enabled Marco Vasco to collect a large number of leads that have become customers.
92% of customers watch their personalised video to the end.
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