Se Loger – Belles Demeures, or how to boost lead collection with a personalised video presenting the properties
Belles Demeures, part of the Se Loger Group, wanted to improve the presentation of its properties to increase the number of leads generated.
The agencies send an email to the Internet users, including a customised video that integrates both the photos and the data of the property, as well as the personal data of the Internet user. This is a real time saver for the Internet user, who can watch a video of the property on offer. It is also beneficial for the agency since the property ad becomes more visible, more accessible, more practical to read, which increases the conversion rate.
By sending emails incorporating a personalised video, Belles Demeures observed an open rate equal to 58%, which is 4 times higher than for a traditional email.
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