The Azaé case, or how to create a strong employer brand that values each employee, thanks to the personalised video.

Azaé, one of France’s leading home service companies, sends a personalised video to each new employee on their first day, to welcome them, engage them and make them want to stay on the job longer.

Azaé now sends each new recruit a personalised video to welcome them, explain how things will go over the next few weeks/months, introduce them to the team they will be working with, and so on. Now, Azaé finds that each recruit feels better integrated into the network and stays longer.