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The Macif case, or how to cross-sell thanks to the personalised video.

With the push e-mail referring to a personalised video, MACIF has carried out an excellent cross-selling operation to boost the number of online quotes for new insurance offers.

The objective of this campaign is to increase the demand for online quotes for specific products dedicated to young people such as car and home insurance. Among “parents of students” customers. By enriching its e-mailings with the Vidata solution, MACIF has convinced its insured customers to insure their children with MACIF as well. And thus achieved a spectacular increase in the number of successful online quotes in the space of only 6 weeks.

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