Total Direct Energie case study, or how to boost new customer acquisition thanks to online simulation coupled with personalised videos!
Total Direct Energie, leading French energy company, is improving the performance of its online subscription process thanks to personalised videos.
When a prospect makes an online simulation on the Total Direct Energie website to calculate their savings, they see a fully personalised video in real time, which they can click on to subscribe. The personalised video includes information about the customer’s home and equipment. It informs them of their estimated annual energy consumption and proposes an offer. At the end of the video, the prospect has a choice: he can subscribe to the offer immediately or think about it and receive the result of this simulation by email. If they do not subscribe at the time, they will do so as part of a multi-channel e-mail and telephone follow-up programme.
This personalised video campaign was very effective with leads who filled in a form, as the video was watched to the end in 89% of cases.
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