BPCE Financement case or how to reactivate your revolving consumer credit customers!
BPCE Financement, a major player in consumer credit, is improving its understanding of its product, revolving credit, in order to optimise its use.
Thanks to the personalised video, BPCE Financement improves understanding of revolving credit, encourages its customers to use it . The personalised videos come into play at 2 key moments in the customer journey. It is part of a multi-channel journey. At each moment, the customer receives an email and/or a rich SMS, which sends them to a landing page, where they can view a personalised video.
Customers appreciate personalised videos: 92% of customers watch the video to the end.
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