GMF case study: how to improve your self-care strategy with personalised videos.
GMF, a leading insurance company, was looking to improve understanding of the steps to take, reduce calls and improve customer satisfaction.
A few hours after reporting damage, the member receives an e-mail with a personalised visual. They click and open a dedicated landing page. On the landing page, they watch a personalised explanatory video that specifically explains to the customer the steps they can take from their online space.
On average, 87% of viewers watch their personalised video to the end.
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