Nice Airport case study, or how to boost commitment to the new loyalty programme…and improve understanding of the tools!

Thanks to the push e-mail leading to a personalised explanatory video, Nice Airport presents the advantages of its “Airport Premier Club”: new application available on smartphones, digitised membership card, sponsorship programme, and so on.

Sending a personalised video to each member of the club has led to an increase in the number of downloads of the application as well as an increase in membership.