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Olympique de Lyon case, or how to do customer reactivation

Olympique Lyonnais, one of the biggest football clubs in Europe, was looking to bring fans back to the stadium to watch an upcoming match.

An email campaign with a personalised video highlighting the latest experiences of the fan was sent to them. The video aims to encourage them to book a seat for the next match.

See other customer cases

  • Acquisition
  • Onboarding
  • Loyalty
  • Reactivation
  • Selfcare after-sales service
  • Human Ressources
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