The case of Groupama Loire Bretagne, or how to develop employee loyalty?
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Groupama Loire Bretagne, one of the leading insurance companies, builds loyalty among its employees thanks to a personalised video.
The Human Resources Department of Groupama Loire Bretagne wanted to build employee loyalty by summarising their Individualised Social Report (ISR) in an educational and entertaining way, and to strengthen the employer brand by explaining the remuneration policy and social benefits to the employee.
96% of employees watched their personalised video to the end
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