The Sosh case, or how to increase the number of referrals thanks to the personalised video
Sosh, a subsidiary of Orange France, uses personalised videos to boost the performance of its sponsorship programme
By using the customer area to integrate a personalised video inviting them to sponsor a friend or family member, Sosh is increasing engagement with its own customers and, at the same time, with its prospects. Sosh customers log in to their customer area and discover a sponsorship offer through a personalised video. The sponsored person receives an e-mail with a customised gif inviting him or her to subscribe to an offer. In this way, the operator was able to recruit a large number of new customers!
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